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If you want to be successful in ecommerce, a big part of your job is convincing your customers you can be trusted. Now more than ever, consumers trust their peers more than they trust brands. Finding ways to turn customers into your advocates is key to building brand trust. But how do you do that? This is where user-generated content to build customer trust comes in.

As an online business owner, it may feel difficult to gauge how well your business is doing. After all, you don’t have the usual physical confirmation of people walking through your brick-and-mortar doors to peruse your inventory. Initially, the only way you might measure success is by how many items you sell.

The rise of ecommerce has made online reputation management a critical aspect of running a successful business. Negative reviews can have a significant impact on your brand's image and revenue, and cultivating trust with customers is an essential component to preventing them.

Ecommerce business owners have a lot on their plate. With common problems to deal with ranging from inventory management, shipping logistics, marketing and customer service to typical overhead, one issue online businesses as a whole can’t seem to solve is chargebacks. According to a report from National Retail Federation, chargebacks and customer disputes cost retailers $428 billion in returned merchandise in 2020. That translates to about 10.6% of the total U.S. retail sales for the year and a huge pain for a business to rectify. 

Warm up the hot chocolate and pull out your winter gear. There’s something in the air that can only mean one thing: The holiday peak shopping season is underway, and it’s time to prepare for Black Friday and Cyber Monday.